Our Story

The powerhouse behind Sherly Jewels and Sphinx, Shalin Shah brings over 40 years of experience in the diamond industry. His deep-rooted knowledge, business acumen, and unwavering commitment form the foundation of the brand. As the main visionary, he is the driving force behind Sphinx’s operations, growth, and long-term strategy.

A dynamic blend of grace and strategy, Archita Shah is the marketing strength of the brand. With decades of experience as a businesswoman and a renowned astrologer and esteemed socialite in Ahmedabad, she brings emotional intelligence, intuitive insight, and an unmatched network to the brand’s presence and positioning.

Carrying the family legacy into the future, Sherly is the creative soul of Sphinx. A jewelry design graduate from NIFT with a master’s in Global Luxury and Management from the USA and Paris, she is responsible for all in-house design and client experience. With a passion for diamonds, design, and building lasting relationships, she envisions making Sphinx India’s first luxury lab-grown diamond brand with a global footprint.

The operational backbone of Sphinx, Vihan Shah manages the brand’s in-house production house in Ahmedabad. With precision, quality control, and technical expertise, he ensures every piece that leaves the studio reflects the highest standards of craftsmanship and consistency.